Get THAT Cash
November 20th, 2008
Fear is ruling the day. Paranoia is being pumped by every media outlet. With terrifying speak happing at many tables and coffee shops around the world. There is the biggest silver lining if you have the fortitude to step away from the crowd. That silver lining is there is 4+ trillion dollars sitting in bank accounts around the US alone collection dust. WHY IS THIS MONEY COLLECTION DUST? FEAR! Why was that money in the stock market in the beginning? Because stocks make money through dividend payments and inclines in the price of that share. What commodity do we have in real estate that does the same thing? MULTIFAMILY BIULDINGS! People go after that cash! Tell your clients that the cash they have sitting in the bank doing nothing, can be working for them. How is it going to work, by buying multifamily housing? Rent is the Dividend and as that cap rate goes up, so does the property’s value. Here in Seattle we still have a massive Rental deficit. Please save your business by getting out of the fear and adapting to the market.
